Situated on a sprawling 31,000 square meters in bustling Causeway Bay, Fashion Walk is a haven for fashionistas, foodies and well-heeled individuals with their fingers on the pulse of popular culture.
For Cellarmaster Wines, Hong Kong’s largest online wine retailer, marketing alcohol is an endeavor fraught with challenging perception issues.
For Fitbit, a market leader in Connected Health and Fitness, a collaboration with the Children’s Heart Foundation connected its central mission to benefit Hong Kong children born with congenital heart disease.
Market research found that many young men aged 18-25 in Hong Kong wash their face simply with soap and water. Among those who use skincare products, buying decisions are greatly influenced by recommendations from romantic partners or friends. How do we market skincare to this tough market segment?